How We Use Cookies

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide useful information to website owners.

Cookies can be:

• Session Cookies: Temporary cookies that expire when you close your browser
• Persistent Cookies: Remain on your device until they expire or you delete them
• First-party Cookies: Set by our website directly
• Third-party Cookies: Set by domains other than ours (e.g., analytics providers)

2. How We Use Cookies

We use cookies for the following purposes:

Purpose	Description
Essential/Necessary	Enable core website functionality, security, and form submissions
Performance/Analytics	Track how visitors interact with our site, measure traffic, and identify issues
Functional	Remember your preferences and choices (e.g., popup form dismissals)
Marketing/Targeting	Deliver relevant advertisements and track campaign effectiveness

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the website to function properly. They enable basic functions like page navigation, form submissions, and access to secure areas.

Cookie Name	Provider	Purpose	Duration
PHPSESSID	Search Hype	Maintains session state across page requests	Session
csrf_token	Search Hype	Prevents cross-site request forgery in forms	Session
cookie_consent	Search Hype	Remembers your cookie preferences	1 year

3.2 Analytics and Performance Cookies

We use these cookies to collect information about how visitors use our website, which helps us improve our services.

Cookie Name	Provider	Purpose	Duration
_ga	Google Analytics	Distinguishes unique users	2 years
_gid	Google Analytics	Distinguishes users	24 hours
_gat	Google Analytics	Throttles request rate	1 minute

3.3 Functional Cookies

These cookies enhance your experience by remembering your preferences.

Cookie Name	Provider	Purpose	Duration
popup_dismissed	Search Hype	Remembers if you've closed a popup form	7 days
theme_preference	Search Hype	Remembers your display preferences	30 days

3.4 Marketing Cookies

These cookies track your online activity to help advertisers deliver more relevant advertising.

Cookie Name	Provider	Purpose	Duration
_fbp	Facebook/Meta	Delivers targeted advertisements	3 months
_gcl_au	Google Ads	Conversion tracking for ads	3 months

4. Third-Party Cookies

We use services from third-party providers that may set cookies on your device. These include:

• Google Analytics: Helps us understand website traffic and user behavior
• Google Ads: Tracks the performance of our advertising campaigns
• Facebook/Meta Pixel: Enables targeted advertising and conversion tracking
• YouTube: Embedded videos may set cookies when you watch them
• Unsplash: Used for stock images throughout our site
• Razorpay/PayPal: Payment processors for transactions
• WhatsApp: Chat widgets may use cookies for functionality

These third-party services have their own privacy and cookie policies. We encourage you to review them:

• Google Privacy Policy
• Meta Privacy Policy
• YouTube Terms
• Razorpay Privacy Policy

5. Managing Your Cookie Preferences

You have the right to choose whether to accept or reject cookies. You can manage your preferences in the following ways:

5.1 Cookie Consent Banner

When you first visit our website, you will see a cookie banner where you can:

• Accept All: Consent to all cookies
• Reject All: Decline non-essential cookies (essential cookies will still be used)
• Customize: Select which categories of cookies you accept

5.2 Browser Settings

You can also control cookies through your browser settings:

• Google Chrome: Settings → Privacy and Security → Cookies and other site data
• Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Cookies and website data
• Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data

5.3 Opt-Out Tools

• Google Analytics Opt-out Browser Add-on
• Your Online Choices (EU)
• Network Advertising Initiative Opt-out (US)

6. Cookie Preference Center

Use the toggles below to customize your cookie preferences for our website:

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. When we make changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this policy periodically to stay informed about how we use cookies.

8. Contact Us

If you have any questions about our use of cookies, please contact us: